Given the impact on the economy from the Coronavirus pandemic, local businesses need as much help as they can get at this time. In response to this an innovative new digital marketing project aimed at promoting Aberdeenshire's town centres, supporting businesses and encouraging communities to 'love local' has been launched.  

The initiative is being led by Aberdeenshire Council and funded through an PS80,000 investment from the Scottish Government's Scotland Loves Local Fund which is managed by Scotland's Towns Partnership.